The AppsFlyer dashboard is referenced numerous times on a daily basis by Huuuge’s UA and BI teams, mostly for pulling Cohort, Protect 360, Activity and Retention reports. With the growing need to measure multiple apps simultaneously, alongside dozens of campaigns and media sources, AppsFlyer has become an indispensable part of Huuuge’s marketing stack. The UA teams at Huuuge rely heavily on data from recent and current campaigns in order to optimize them in real-time budgets are moved and changed in accordance with campaign performance. Like many other leading gaming apps, Huuuuge works with a large number of ad networks and user acquisition partners for these very reasons. These efforts extend far beyond driving a steady stream of new users to download the app the apps’ success depend on continuous and recurring user engagement. The highly-competitive environment of gaming apps (and particularly, casino-style gaming apps) requires Huuuge to be particularly vigilant in their user acquisition efforts. Aggregating data across multiple data streams Huuuge needed the right partner, one that would allow them to add new partners and networks quickly and easily attribute each install and action and develop the optimal KPIs for use across campaigns, partners, networks and regions. To meet this ambitious goal, Huuuuge works with a large number of ad networks and user acquisition partners, each with different publisher partners and varying levels of user quality. Huuuge sought to scale quickly and effectively in the highly competitive social casino gaming market.

Based on previous experience, they knew the US would be a challenge, particularly on iOS. Huuuge wanted to scale their paying user-base quickly and at the right price point. The US is the most competitive market for social games.

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